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pr & marketing comms

John travelled to the Tour Down Under with Kiwi Style Bikes Tours. He rode over 660 kilometres and with media accreditation got to ask Lance Armstrong a few questions! He got up close and personal with many of the riders and teams, met the international voice of cycling Phil Liggett   and was generally blown away by the event and Adelaide as the first Pro Tour event of 2009 became as Aussie benefit for their top riders and the ‘Lance’ Show. © enthuse ltd
Lance Armstrong at Tour Down Under
© enthuse ltd http://www.enthuse.co.nz

John travelled to the Tour Down Under with Kiwi Style Bikes Tours. He rode over 660 kilometres and with media accreditation got to ask Lance Armstrong a few questions! He got up close and personal with many of the riders and teams, met the international voice of cycling Phil Liggett  and was generally blown away by the event and Adelaide as the first Pro Tour event of 2009 became as Aussie benefit for their top riders and the ‘Lance’ Show.

17, February 2009
what we could do for you

  • marketing and communications planning.
  • product launches.
  • develop and manage media releases, media training and media relations services. 
  • Understand and help with online social networking - Twitter, Facebook and Youtube.
  • media crisis planning and management.
  • brand development and management.
  • design and production services - brochures, newsletters and web strategies.

Santos tour down under

John  has travelled to the Pro Cycling event the Tour Down Under in January with Kiwi Style Bikes Tours for the last two years. He rode a lot (808 kms this year), and with media accreditation got up close and personal with many of the riders - including Lance Armstrong -  and teams, met the international voice of cycling Phil Liggett and was blown away by the event and what Adelaide has to offer visitors. John covered the event for endurance sport magazine and did a number of live crosses into Murray Deaker's and Willie Lose's shows on Newstalk ZB and Radio Sport. His trip was supported by South Australia Tourism.

checkout his video blogs - Big thanks!! to Kiwi Style Bike Tours and South Australia Tourism

some of our successes include... The image of James Bond stepping out of a wet suit with a dry tuxedo underneath became a reality for enthuse client Akaroa dolphin swimming operator Black Cat Cruises in 22 July this year. The company is introducing a world first dolphin swimming experience - the use of dry suits which are also used by New Zealand Armed Forces, the US coast guard and the NASA space programme for Escape Suit Life preservers. The dry suits were launched with TNVZ news with television coverage including TVNZ breakfast, lunch and 6pm news. Reporter Jack Tame experienced the new dry suits first hand and said the experience was outstanding and was like swimming on the coast of Suva in Fiji.    © enthuse
World first dry suit launch

The image of James Bond stepping out of a wet suit with a dry tuxedo underneath became a reality for enthuse client Akaroa dolphin swimming operator Black Cat Cruises in 22 July this year. The company is introducing a world first dolphin swimming experience - the use of dry suits which are also used by New Zealand Armed Forces, the US coast guard and the NASA space programme for Escape Suit Life preservers. The dry suits were launched with TNVZ news with television coverage including TVNZ breakfast, lunch and 6pm news. Reporter Jack Tame experienced the new dry suits first hand and said the experience was outstanding and was like swimming on the coast of Suva in Fiji. 

 

24, July 2008

enthuse had a very succesful media launch for a world first for its client Black Cat Cruises with TVNZ. The image of James Bond stepping out of a wet suit with a dry tuxedo underneath became a reality for Black Cat Cruise's Akaroa dolphin swimming operation in July this year. Check out the media story with TVNZ reporter Jack Tame doing his best James Bond impersonation.

enthuse also has worked with Campbell Live on several stories for clients including Black Cat Cruise's efforts to save dwindling numbers of the white flippered penguinin Canterbury and Brandex's airbag system that can save lives in avalanches.

We were very proud and privileged  to manage the media and pr for the Dyslexia Foundation of New Zealand last year. We managed media coverage of the launch of New Zealand's first dyslexia Awareness Week, the opening of a world class, first in the world, Dyslexia Discovery Exhibit in the heart of Christchurch featuring original sculptures by internationally renowned English artist Mackenzie Thorpe and Weta Workshop designer Richard Taylor, and the unveiling in Christchurch of four giant monumental bronze sculptures created by Mackenzie Thorpe.

Media coverage included Close Up,  Breakfast, Good Morning, Campbell Live, Nightline, Attitude TV (TV1 Sundays), national news on TV1 and TV3 and national daily newspapers, magazines and radio. 

enthuse is very proud to have played its part in getting The Ministry of Education to change its position and accept dyslexia as a term to recognise students with a range of persistent reading and writing difficulties or disabilities. Media pressure and profile played a huge part in getting The Ministry to commit to implementing a whole range of initiatives to increase the level and quality of assistance given to students with serious reading and writing problems. Watch this space! Would you like to join the Dyslexia Foundation of New Zealand?

feedback
During the first 6 months of 2007 John and enthuse were engaged to help develop and lead our public relations strategy TVNZ reporter Jack Tame gets close and personal with the Cookie Muncher at Cookie Time's 25th birthday celebration... enthuse managed the media for this hugely successful day that saw thousands of people share in the company's 25th birthday celebrations in February 2008. © enthuse

TVNZ helps celebrate Cookie Times 25th birthday

TVNZ reporter Jack Tame gets close and personal with the Cookie Muncher at Cookie Time's 25th birthday celebration... enthuse managed the media for this hugely successful day that saw thousands of people share in the company's 25th birthday celebrations in February 2008.

24, July 2008
aimed at increasing the awareness of dyslexia and having it recognised by the New Zealand Government. His clarity of thought, his persistance & determination, his commitment - to say nothing of his enthusiasm - resulted in our aim being acheived and a whole lot more. John delivered 100%.
Guy Pope-Mayell, Trustee Cookie Munchers Charitable Trust and Dyslexia Foundation of NZ

We asked John from enthuse to help us with promoting our World Environment Day events, he was superb. He quickly grasped exactly what was needed and was able to apply his fertile imagination to marketing and public relations activities. With his knowledge and experience in marketing he was able to negotiate some extremely good deals and engage some powerful players to assist. I would happily engage John again for similar work.
Bill Simpson, Communications & Relations Manager, Environment Canterbury 
 

what else?

  • Specialist marketing communications and pr professionals with an award winning track record.
  • Want to uderstand use of social networking - Twitter, Facebook and Youtube, we can help!   chief enthusiast john mckenzie interviews Speight's Coast to Coast One day mens winner Richard Ussher from Queenstown amongst a bit of a media frenzy for Sky Sport live television coverage. © enthuse
    Richard Ussher winning interview Coast to Coast

    chief enthusiast john mckenzie interviews Speight's Coast to Coast One day mens winner Richard Ussher from Queenstown amongst a bit of a media frenzy for Sky Sport live television coverage.

    07, February 2005
  • enthuse can assist with creative event development and management.
  • Events where enthuse has provided media and pr support include World Environment Day, Hearing Awareness Day, Le  Race, NZ Lawn Tennis Championships, Around Brunner Cycle event, Harrex Group Corporate Pursuit and the Montana Christchurch Winter Carnival.
  • Media and pr clients include Black Cat Cruises, Brandex (importers of SKINS and Atomic Skis) and the Subway-Avanti Pro Cycling Team.
  • enthuse is also the management company for professional cyclist Hayden Roulston.
  • Vast tourism background and understanding of the tourism industry with an award winning track NZ Davis Cup team member and winner of the mens singles at the Armstrong Prestige Mercedes-Benz NZ Lawn Tennis champs Daniel King-Turner. enthuse handled all of the comms marketing, media and pr for this national event.   © enthuse
    NZ Grass Court Tennis Nationals
    NZ Davis Cup team member and winner of the mens singles at the Armstrong Prestige Mercedes-Benz NZ Lawn Tennis champs Daniel King-Turner. enthuse handled all of the comms marketing, media and pr for this national event.  
    28, February 2005
    record    .
  • Provide motivational sales training - helped smash Cookie Time's xmas
    Cookies sales targets in 05 and again in 06!
  • Provide professional voice, presenter, and MC services

Having an understanding of the requirements of marketing activity and its fit with communications, public and media relations work is essential for successful business today. enthuse's chief enthusiast John McKenzie is a trained journalist with a marketing degree tucked away with work experience in nz and overseas that covers marketing, sales, pr and events - a very unique combination that can add some real value!  

Good Marketing is not rocket science - too many make it too It's all smiles at the top of one of the hill climbs of Le Race, the 100km cycle event that starts in Christchurch and finishes in Akaroa. enthuse handled all the media and pr for this cycle event between 03 and 06 and assisted with marketing for the 06 event which saw a 65% increase in numbers.  © enthuse

Le Race

It's all smiles at the top of one of the hill climbs of Le Race, the 100km cycle event that starts in Christchurch and finishes in Akaroa. enthuse handled all the media and pr for this cycle event between 03 and 06 and assisted with marketing for the 06 event which saw a 65% increase in numbers. 

07, March 2005
complicated, and sometimes charge accordingly. Marketing is simply finding out what people want, then giving it to them - at a profit.

Three very important questions to think about:
1: where are you now?
2: where do you want to be?
3: how will you get there?

how will you get there? enthuse can run workshops with staff, and develop marketing communications and media strategies.

Development of a marketing communications plan would cover issues, target audiences, key messages, strategies and implementation. Management and distribution of media releases can be included as part of this communications plan.

brand stuff 

Understanding brand values are increasingly important - aligning staff values with a company's brand values is vital. How well do you know your own brand - company and personal? 

  • branding defines us
  • reminds us of who we are
  • a unique visual signature
  • personality and style... but that's not all...
  • You end up with what you deserve - what do you deserve?

enthuse offers brand development development and support and runs specialist brand development workshops and presentations. 

John's 'You are your Brand' presentation has been very well received throughout NZ at over 30 conferences and events.

feedback

John’s personal branding presentation is motivating, stimulating and very informative. It has been with complete confidence John has presented on Westpac’s behalf at numerous conferences and the feedback has been fantastic. He relates very well to his audience, does his homework beforehand and always delivers. I have no hesitation in recommending John McKenzie as a motivating, entertaining and enthusiastic speaker and presenter.
David Gopperth, National Sales Manager Broker Channel Westpac NZ Ltd